Swits SA

We aimed to craft an identity for Swits SA that embodies everything Switzerland stands for: professionalism, reliability, simplicity, and efficiency.Our inspiration came from the construction grid of the Swiss flag, a powerful symbol, to create an elegant and relevant visual identity. The vibrant colors of the Swiss flag transformed into a dynamic color palette for Swits, bridging tradition and innovation.

We aimed to craft an identity for Swits SA that embodies everything Switzerland stands for: professionalism, reliability, simplicity, and efficiency.Our inspiration came from the construction grid of the Swiss flag, a powerful symbol, to create an elegant and relevant visual identity. The vibrant colors of the Swiss flag transformed into a dynamic color palette for Swits, bridging tradition and innovation.

The Swits logo is a perfect example of simplicity serving efficiency. It evokes the Swiss cross while subtly incorporating binary lines, a nod to the IT nature of their services. The graphic construction hints at 1s and 0s, just as 'i' and 't' subtly form.

We also designed a website that fully reflects this new identity. Initially conceptualized in Adobe XD with an in-house architecture, the website was eventually developed on Webflow using a template, seamlessly combining aesthetics and functionality.